LEX Ocean in Marina Punat joins the Turkish builder’s global dealer network
After presenting the first Sirena 64 at the Düsseldorf Boat Show in 2017, Turkish shipyard Sirena Yachts has announced the sale of its 60th yacht - a Sirena 88. The company has also introduced a series of design upgrades and technical tweaks to the Sirena 58 and Sirena 64 models, and appointed a new dealer in Croatia.
“I don’t know of another young shipyard that has sold 60 yachts in just three years,” says Sirena COO Ali Onger. “The yacht in question is our sixth Sirena 88, which will be delivered towards the end of next year. Like the second unit, the owner is from the US and the Americas is our most important market accounting for around 60% of sales, followed by 40% in Europe and the rest in Turkey. We have sold all the slots for the Sirena 88 until early 2022.”
Sirena recently launched the second 88. The third will launch early in the new year, followed by Hulls 4 and 5 before the 2021 summer season. A combined total of 18 units of the Sirena 58 and 64 are now in production, of which 10 are pre-sold for delivery in 2021.
Sirena has also chosen LEX Ocean, located in Marina Punat on Krk island, to serve as its Croatian dealer. “We had been looking for a reputable dealer to represent us in the Adriatic for some time,” Onger explains. “Because Croatia is a very popular charter destination and a favourite cruising ground for our North European owners, it’s important from a sales perspective but also to be able to service our existing clients, so we needed a company that could do both.
“The location of LEX Ocean is perfect because Marina Punat offers a wide range of services and has won a number of significant awards. I’m sure we can look forward to a very productive and efficient business relationship.”
Source: IBI News